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Consultative Marketing and Sales Approach by John Tabellione

John offers you more than great content. He brings a unique marketing and sales mentality and hands-on background to the writing process as the case studies listed below reflect.

As the Marketing manager responsible for each of these product launches, he provided initial copy input for the appropriate literature, approved final editing of each piece, and went into the field to sell these programs. In each instance, utilization of these collateral materials contributed significantly towards their respective successes.

John's expertise in writing, marketing and sales comes together to offer clients a different, total approach to their marcom needs because he understands their perspectives and needs first-hand.

 Inquire how John Tabellione can add further value to suit your business writing needs.



At Kimberly-Clark he salvaged and rejuvenated a $12 million R&D investment by repositioning and communicating a patented health care technology via specialized literature to new market segments, resulting in unprecedented company citation.

 
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The successful integration of an acquisition involved a difficult turnaround situation; John developed sales, pricing and promotional material strategies that resulted in new accounts with national chains, more than doubling sales within two years.

John directed the total commercialization of a unique, multi-million dollar protective garment line: from test markets and sales training materials to national roll out, achieving first-year market share of 10% against entrenched competition.